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Culture & Coveted Identity

Culture & Coveted Identity

Indian civilization represents one of the most ancient and enduring cultural frameworks in the world. Originating in the Indian subcontinent and extending its influence across South and Southeast Asia, it is characterized by a complex interplay of religious traditions, philosophical schools, social institutions, and artistic achievements. From the sacred texts of the Vedic period to contemporary cultural expressions, Indian civilization has maintained a remarkable continuity while adapting to historical transformations and external influences.

 

The concepts of civilization, culture, and Identity are intrinsically interconnected. Civilization can be understood as the collective embodiment of a society’s cultural accomplishments, institutional structures, and way of life. These elements not only define the external markers of a civilization but also deeply influence the formation of both individual and collective Identity. Identity, in this context, is shaped by a person’s cultural heritage and their perceived role within the broader civilizational narrative.

 

At GITA-SAR we Explore, Engage & Enable local literature, art forms, heritage & hospitality of relatively unknown demographics interlinking them with value and supply chains. We create & design Programs for students & learners for them to immerse themselves with local interests of culture & heritage to build learning perspectives for themselves and value for local stakeholders.

 

In the Indian context, Identity and cultural continuity play a central role in the everyday lives of its citizens. Despite its vast population and extraordinary diversity—linguistic, religious, and regional—India has demonstrated an exceptional capacity to preserve and integrate its cultural traditions. The notion of being Indian has evolved over millennia, sustaining its foundational values while incorporating new ideas through dialogue and adaptation. Indian culture teaches not only personal identity that anchors into civilizational heritage but also the Collective Identity that perpetuates as a natural consequence of belonging to a community, participating in shared traditions, and fostering social harmony.

 

Ultimately, Indian civilization stands as a testament to the resilience and adaptability of shared traditions. Its sustained emphasis on inclusivity, spiritual inquiry, and social cohesion continues to shape the not just Identity of the nation but offers thought and action leadership shaping the dynamics of a rapidly changing complex world.

Ian’s work has predominantly been in Luxury Car Sales with Ian representing top brands such as Lamborghini, Audi, Mercedes Benz, Porche etc. In the past few years, Ian has managed some of the best international automobile brands in India and finally took the challenge to lead as a Business Head - Lamborghini Tamilnadu & Kerala (2021-July 2024). Steering the sales of Lamborghini cars & achieving the monthly, quarterly and annual targets, Ian established market goals for exclusive CBU vehicles sales, coordinating these with performance targets stipulated by Lamborghini India & drawing up a marketing plan in line to the market requirements.

Ian’s impressive management of Luxury Automobile Brands led to his being headhunted to join Trans Cars, Chennai - Head South India (2016-2021). Ian took the challenge to Independently manage the AMG Performance Center with dedication to the specific needs of the AMG and Dreams Cars Portfolio of Mercedes Benz India.

After a successful stint promoting Audi Brand, Ian took a new challenge & joined Friendly Automobiles India P Ltd Group Porsche Bangalore Business Head - Sales South India (2011- 2015). Ian marketed the brand and managed HNI Clients and also State Transport Authorities in Tamil Nadu. He sold a record breaking 35 cars in Tamil Nadu without an outlet and with competition from Porsche Dealers in the country with market knowledge and personal relationship with clients in Tamil Nadu & Pondicherry & bringing in increased revenue of 40 Crore INR for the company. He was with Jubilant Motors (Audi Brand) as a Sales & Service Head for South India (2008-2011).

Before his stint at the Automobile Industry, Ian had spent 2 decades in the Retail Industry ​ wherein he was with BASKIN ROBBINS - A Division of Allied Domecq Retailing International, USA as a Regional Head (2000-2007) for South India, Nepal, Sri Lanka & Bangladesh. He was responsible for opening hundreds of Retail Outlets in these countries.

After his MBA from the University of Madras (Chennai), ​ Ian's career started with Hindustan Computers Limited as a Regional Head for Channel Distribution (1988- 1999). Ian was Responsible for indirect channel operations handling a wide range of office automation products such as Toshiba copiers, Risograph, HP copy jets, Sharp fax machines, Key telephone systems, and Canon Electronic Typewriters and was given additional responsibilities of developing the reseller channels for HCL frontline across South India.

Ian is currently working as a Managing Director for Uni Labs India Ltd & Universal Labs (Cambodia) taking care of the international operations and expansions across the Asia Pacific Region. Uni Labs India Company was founded in 1977 with a clear vision to bring herbal medicines to society in a contemporary form unraveling the mystery behind the 5000 years old system of medicine.